All Posts Tagged With: "Michele Simpson"

Travel and fine dining required (but it’s not all glamourous)

Michele Simpson, Media Relations Manager

Michele Simpson is a manager of media relations for Tourism Toronto. Her job is to encourage foreign travel writers to visit the city and, while they’re in town, she shows them where to go and what to do. Simpson’s goal is to show off the best of what Toronto has on offer so that they’ll share it with their readers, encouraging more visitors.

She found public relations serendipitously. While studying psychology and humanities at York University, her sister opened a book of post-graduate programs at Seneca College, started reading about corporate communications and noted how much it sounded like Michele. On top of the B.A. and the Seneca certificate, Simpson holds a writing certificate from George Brown College.

Here she talks about the ups, the downs, the pay and the perks of her public relations career.

Is P.R. as glamourous as it looks on TV?

One of the reasons I got into P.R. was because it did look somewhat glamourous. But it is not. There are different facets of P.R. where it can be glamourous, but for the most part it’s a lot of hard work. A lot of hours are put in before you even get to that party or premiere or special event. Even when you’re at these events you’re still working. I know in the past a lot of TV shows or movies have glamourized P.R., but people are surprised when they find out how much goes into the work.

Continue reading Michele Simpson, 35, sells Toronto to the world