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Two in three Canadians use social media
Facebook is king but Twitter, LinkedIn grow
Jessica Darmanin
One in three anglophone Canadians won’t let a single day go by without checking into their social media feeds, suggests a new report by the Media Technology Monitor.
The report is based on telephone surveys with 4,001 anglophone Canadians in the fall and found almost seven in 10 Internet users declared they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011.
Those growing numbers didn’t surprise Aimée Morrison, an associate professor at the University of Waterloo, who researches digital culture.
“It’s becoming a mainstream part of how we get the business of life accomplished and you’re at a disadvantage increasingly if you don’t do it,” says Morrison.
How to land a good job after graduation
Networking, resume and interview tips from a pro
Chief Talent Officer & CEO Stéfan Danis
This week’s Maclean’s includes a special report on the future of jobs that shows how university graduates have an especially difficult time launching their careers in today’s shaky economy. But you have to start somewhere, and there are plenty of things you can do to boost your chances of getting hired. Just ask Stéfan Danis, a man with 25 years of recruiting experience who is now Chief Talent Officer & CEO of the firm Mandrake. In this interview, he offers advice for recent graduates.
I hear stories of graduates who have applied to hundreds of jobs online, and with little success. How can graduates get interviews?
Networking. What you should do is get a board of advisers who are a little bit more senior than you. You set up a little network around yourself so that they can open doors for you. Simply sending your resume in response to job postings is not going to get great outcomes just because of the sheer [volume of] competition. It’s very difficult to stand out from the crowd.
Tell me more about this ‘board of advisers’ idea.
Let’s assume you want to be a marketer for a consumer products company. Do a bit of research through your alumni network or personal contacts or using LinkedIn. Target 10 individuals who are maybe two or three years into their careers—so you’re not a threat. If you reach out to them, hat in hand, inviting them to give some counsel, offering to buy them a coffee so you can pick their brains and build relationships with them, when there’s a need for a junior person in the marketing role at their company or elsewhere, they’ll provide you with an extraordinary amount of information.
Six steps for cultivating a career in the digital age
Students: Be proactive and prepare for The Hunger Games
(Photo: Johan Larsson on Flickr)
William Johnson is coordinator, off-campus outreach and engagement at Carleton University in Ottawa, Ont. where he’s responsible for event management, student engagement and communications.
When I speak to students about career development and social media, I want them to take away that they need to be proactive if they want to increase their chances of post-graduate career success. In 2012, there are far too many university graduates annually for current students to put off thinking about their post-grad life until the day after their convocation. If you want to make a smooth transition from pupil to professional, you must constantly be seeking ways to set yourself apart from the cohort.
1. Realize you’re still a hot commodity
You need to recover the pride and excitement you had when you were first accepted to university. While recent public sentiment might suggest that the degree is losing its value, there are over 600,000 more jobs for graduates in May 2012 than pre-2008 recession (a sharp increase in employment prospects). Despite this increase, employers are still paying individuals with degrees premium wages, according to Statistics Canada and the Boudarat, Lemieux and Riddell study. A university degree may not be for everyone, but higher employability and income can almost certainly be the result for everyone obtaining one.
Continue reading Six steps for cultivating a career in the digital age
