Swallowing the college pill

Recently, Colleges Ontario launched a very creative media campaign fronted by a fictional drug called Obay, marketed as the final solution for parents whose children are developing ideas of their own. The campaign itself is newsworthy, and was picked up by multiple media sources. But entirely aside from the creative elements, the very idea that Ontario’s colleges would feel a need to promote their message in this way suggests deeper questions about our priorities in education.

So we decided to go right to the source, and Linda Franklin, the president of Colleges Ontario (a trade association for public colleges), agreed to an interview on the subject.

Teaser ad (go on to next page for interview)